Lindsay Bealor Greenleaf talks to Fierce Healthcare about PhRMA’s plan for DTC ads to direct patients to online resources about a drug’s cost and available financial assistance
“PhRMA’s plan for advertisements to direct patients to online resources about a prescription drug’s cost and available financial assistance will make it easier for patients to access information that is most relevant to them and their pocketbooks,” Greenleaf said.
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Written by Paige Minemyer
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“PhRMA’s plan for advertisements to direct patients to online resources about a prescription drug’s cost and available financial assistance will make it easier for patients to access information that is most relevant to them and their pocketbooks,” Greenleaf said.
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