August 31, 2022, ADVI Health welcomes Melyssa Nocar as Head of Marketing. In her role, Melyssa will oversee marketing and branding, raising awareness with life sciences companies, implementing content strategy, building global reputation, fostering industry advocacy, and fueling customer engagement. She will lead marketing strategies across all verticals including SAVEs to accelerate access to products and services, underscoring the value to clients in supporting healthcare innovation and improving patient outcomes.

Prior to joining ADVI, Melyssa was Head of Segment Marketing for Truepill, a business-to-business (B2B) pharmacy fulfillment service. During her tenure with the company, she developed omni-channel marketing strategy for consumer health brands, government, life sciences companies, payers, and providers. Before joining Truepill, Melyssa was Senior Vice President at Level Ex where she oversaw corporate marketing and B2B commercial marketing functions for industry-leading video game-based educational and marketing software solutions. Melyssa’s previous roles include Senior Director, Marketing at Avalere Health where she executed strategic B2B marketing plans across a range of customer base sectors including health plans, providers, and life sciences companies. Her previous creative agency experience within the healthcare sector includes roles with ICON, CDM, and GSW.

“Melyssa’s drive, track record, and vision for the future of ADVI are uniquely complementary to our collective force,” says Marc Samuels, founder, and CEO of ADVI. “As we aid our clients in traversing an ever-changing healthcare ecosystem, uncovering unique opportunities to help them make decisions on value, access, pricing, policy, and data, we’re thrilled to have Melyssa’s depth of knowledge and foresight, broadening our reach and igniting our team’s growth.”

As part of Melyssa’s vision for expanding access to ADVI’s services, she will work in concert with its subject-matter experts to challenge the way in which the team lends comprehensive perspective, publishing content that informs, inspires, and involves ADVI’s audiences.

“I’m excited to shape our marketing efforts alongside ADVI’s amazing team during this period of significant growth,” said Melyssa. “We have unparalleled opportunities to reach and deepen relationships with life sciences clients that mirror our creative, nimble, and relentless DNA. We are well positioned to amplify our ability to solve complicated problems in healthcare with data-informed market access and policy expertise.”