July 14, 2023, ADVI Health is pleased to announce the appointment of Joshua Greenblatt as the senior vice president and head of market access. In this new role, Josh will play a crucial part in growing ADVI’s market access solution area bringing tactical field, pricing, training, and broader pharma strategic background and experience to the already busy and well-regarded ADVI Market Access team.

Josh brings a wealth of market access and commercialization experience to his new position. Prior to joining ADVI, he served as the chief business officer at Coeus Consulting Group and held the role of senior vice president and West Coast practice lead at MediMedia Managed Markets, ICON plc for over a decade. Throughout his career, he has also held leadership positions at Health Strategies Group, Universal Care, PacificCare, and the University of California School of Medicine.

“Josh is an exciting addition to our team. He has extensive expertise in helping clients strategize and enhance their successes across the managed market landscape,” said Marc Samuels, CEO and president of ADVI. “His diverse background allows him the ability to bring a fresh and unique perspective to better support our growing teams internally. He has a well-honed perspective on the market access trends especially in vaccines, rare, cancer, cell and gene, and specialty medicines areas, that will present both impactful opportunities and challenges for our life sciences clients heading into an election year and beyond. ”

Josh’s experience spans the product development lifecycle. His expertise crosses pre-commercial corporate partnership, licensing, valuation, and due diligence; pre- and peri-launch strategy and tactical development including market sizing, benchmarking, portfolio, payer and brand planning, pricing and access strategy; and launch and commercial execution including contracting, value-based payment and other pricing models, and lifecycle management, including communications and value narrative.

“I am incredibly excited to step into my new role with ADVI. I look forward to partnering with Marci Mutti, Lauren Feldman, and other ADVI team members that are the hallmark of ADVI’s market access and commercialization success today and thrilled at the chance to bring new competencies, capabilities, products, and solutions to ADVI as the organization itself continues to scale for growth and new opportunity,” said Josh. “I am looking forward to attracting new clients with ADVI’s capabilities while also expanding the company’s resources and expertise to better serve their existing clients.”

Josh Greenblatt‘s appointment signifies ADVI’s commitment to excellence and sets the stage for continued success in providing innovative solutions and services to the life science industry.