Segmentation and Understanding Payers
ADVI estimated the effect of gains in managed care access versus gains from a coupon/voucher program.
ADVI estimated the effect of gains in managed care access versus gains from a coupon/voucher program for a client and developed a desktop tool to determine the balance and trade-offs (in terms of both profitability and market share) of discount/rebate programs for preferable tier placement versus coupons provided to patients/physicians.
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