In The News,
Value/Price Message Development for Executive Team
Prepared an executive team for drug pricing and value debate, and assisted in training field-based personnel on customer reimbursement/pricing/value questions by performing extensive media monitoring around drug industry price debate; conducting market research with oncologists and payers to test price and value messages; simulating product and comparators in various value frameworks (e.g., DrugAbacus, NCCN, ASCO, ICER); and holding a roundtable of key industry experts on pricing, value, and policy.